Our joint mapping session revealed three expected results: the activist campaign journey, emotional experience following a Facebook ban, and online harassment prevention tactics.
(We had about a 20-meter L-shaped wall to work with and I’m sharing pictures of the sections of the wall with results.)
Common Activist Experiences (First Section)
These were the emerging categories from the interviews that we built for the activist campaign journey map.
Online harassment
Document and report
Banned on Facebook
Shock and confused reactions
Post-Ban Emotional Journey (Middle Section)
These details were used to refine the task analysis and prioritise pain points of the activists.
Going offline
Feeling confused after a Facebook ban (community standards violations)
These are current workaround practices in use that impact the suggested design solutions.
Limiting audience views through lists
Selective posting (by content or language)
Ignoring message requests
We also uncovered two surprising insights: highly vulnerable activists still preferred a single online and offline identity and enact self-censorship to preserve authenticity.
An activist’s decision to maintain an authentic and consistent online and offline identity trumps their own personal security.
Why?
Accidental activist (they didn’t set out to be one)