The pace of research in a non-profit organisation consists of fast and slow work tempos. We triangulated device use, online campaigns, and risk self-perception behaviour data accordingly.
Melanie, The Conceptual Thinker
- Preferred: Full actual transcription of interviews
- Result: Useful to refine the initial findings and produce successive journey and behavioural maps
Learnings:
- Detailed transcription analyses are essential to triangulate first-stage affinity mapping categories
- Detailed transcription analyses generate in-depth behavioural task maps
